We’re thrilled to unveil the new With Kids brand, designed to reflect the heart of who we are and what we do: supporting children to build brighter, stronger futures through play therapy and family support. Our fresh branding captures the energy, positivity, and creativity that lie at the core of our work, while remaining true to our deep commitment to making a difference in the lives of children and their families across Scotland.
With our new look comes the same unwavering dedication to helping children grow, heal, and thrive. But what does this really mean? Let’s take a look at our values, our work, and the incredible impact of play therapy.
What we believe: With Kids
At With Kids, we believe every child deserves the chance to feel safe, confident, and supported. Our work is built on founding principles:
- Empowerment: We help children and families discover their strengths, giving them the tools to overcome challenges and build resilience.
- Connection: Relationships are at the heart of everything we do. Whether it’s with children, parents, teachers, or communities, we believe in working together to create lasting change.
- Voice: We believe that play is the best means of accessing and understanding the emotional life of children. We work with children, not just for them, we believe that every child has the right to a voice on matters that affect them; and to have their views taken seriously
Our mission is simple but powerful: to support children and families in ways that build brighter futures, both for them and their communities.
What is Play Therapy?
At the core of With Kids’ approach is play therapy, a child-friendly form of therapy that helps children process difficult emotions and experiences through play. Why play? Because play is a child’s natural language. It’s how they communicate, learn, and make sense of the world around them.
Play therapy gives children a safe space to explore their feelings, express their worries, and work through challenges—all without needing to put those feelings into words, which can be difficult for young minds. Through play, they can:
- Make sense of difficult or confusing experiences.
- Build self-esteem and emotional resilience.
- Develop problem-solving skills and healthy coping mechanisms.
- Strengthen their ability to form positive relationships.
How Does Play Therapy Work?
In play therapy, a trained therapist works with a child in a specially designed space equipped with toys, art supplies, and other tools. These items allow the child to express their emotions and thoughts freely.
The therapist doesn’t direct or guide the child’s play but observes and interacts in ways that help the child explore their inner world. For example, a child might act out a troubling experience using figurines or express frustration through drawing. Over time, these sessions help the child process their feelings, build resilience, and feel more secure.
Play therapy isn’t just about helping children overcome challenges—it’s about empowering them to grow into confident, happy individuals.
Why Our Work Matters
At With Kids, we’ve seen first hand how transformative play therapy can be. We’ve watched children overcome anxieties, rebuild trust, and develop a newfound sense of confidence. But we’ve also seen how this impact spreads—how one child’s growth can inspire hope in their family, improve dynamics in their school, and contribute to a brighter community.
Our New Brand: Reflecting Hope and Positivity
Our new branding is more than just a logo—it’s a reflection of everything we stand for. The colours and playful design echo the creativity and energy of our work, while the modern, fresh look reflects our forward-thinking approach to supporting children and families.
But at its heart, our brand is about connection. It’s about reminding everyone—children, parents, teachers, partners, and supporters—that we’re all in this together, working to build brighter futures for the next generation.
How You Can Get Involved
With Kids is more than a charity—we’re a movement for change. And we can’t do it without your support. Whether you’re a parent, teacher, business, or community member, there are so many ways to get involved:
- Donate: Your contributions fund life-changing play therapy services.
- Partner: Join us as a corporate partner and make a lasting impact.
- Volunteer: Help us run programmes and events that support children and families.
- Advocate: Spread the word about the importance of children’s mental health.